Module overview: setting a vision for content substance and editorial

A substance vision addresses what your content will actually be: what pages do you need, what stories should you tell, and how will you tell them in a compelling and impactful way. 

We’ll get to grips with:

  • Thinking beyond channels and content types, to actual content itself
  • How to plan and hold creative content planning sessions
  • Designing editorial calendars for ongoing content production.