Module overview: understanding content strategy and defining your scope

In this session, we’ll start with an understanding of what a content strategy is and what it can include. This session is designed to help you talk about content strategy and the benefits of having one to your colleagues, as well as defining the scope for your own content strategy.

We will consider:

  • What is content strategy and why do we need one? 
  • What are the components of content strategy? 
  • Defining the scope for your content strategy.