Module overview: getting ahead with content audits

It’s rare that we will build a content strategy from a blank page. This is where exploring what you already have and what to do with that comes in handy. Enter the content audit! 

We will consider:

  • How to design a content audit for different channels and platforms
  • Defining the scope of your audit to make it meaningful and achievable
  • Completing and interpreting the insights from your content audit.