Module overview: what do we do with all these audience insights and so much data?
Now you have a world of amazing data to work with, what do you do with it all in order to actually inform the next stages of your content strategy? And how can you make that useful to others around your organisation?
We will take a look at:
Different models for interpreting audience research insights
Lots of different tools and techniques
Ways to make that information meaningful and not overwhelming.