Does your school, college or university have a comprehensive and effective content strategy?
No? Not yet? Somewhere in development? Then this programme is for you.
Over 16 modules our programme will take you each step of the way to developing a highly effective content strategy and plan. Designed specifically with education institutions in mind, our approach to content strategy will enhance all marketing, communications and information management activity.
This approach to developing a content strategy will serve your website, email marketing, and social media activity, as well as considering how a content strategy can also serve offline content such as print publications and events.
Each module is accompanied by exercises and activities for you to complete over time. This way, you'll be able to develop your content strategy in parallel with the programme. By the end of the programme you will have everything that you need in order to have completed your strategy and have its implementation well underway.
Tracy is the founder of ContentEd, and the CEO and Chief Content Strategist at Pickle Jar Communications. She is a coach, consultant and global public speaker.
Since the early 2000s Tracy has worked in and with the education sector to create and manage content for schools, colleges and universities. She is one of the world's leading content strategists with a specialism in working with the education sector. Starting her career working in a leading university, in 2007 she set up her own consultancy and has since worked with over 200 schools, colleges and universities in almost 30 countries across four continents.
PreviewModule overview: aligning a content strategy to the wider goals of your institution
Start2.1 The strategic alignment review (16:56)
Start2.2 Setting a direction for content operations and working practice (11:45)
Start2.3 Stakeholder mapping and planning how to keep them engaged and informed (12:59)