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Communicating compelling academic research
1. Strategic alignment
This module covers...
1.1 The opportunities and challenges of research communications (9:00)
1.2 What are you trying to achieve (5:51)
1.3 Setting your objectives (12:13)
2. Audience insight
This module covers
2.1 Identifying your audience (16:57)
2.2 Understanding your audience (17:20)
2.3 Applying your audience insight (19:55)
3. Gaining buy-in
This module covers
3.1 Understanding your colleagues (13:14)
3.2 Pitching your idea to colleagues (11:47)
3.3 Addressing concerns from colleagues (10:05)
4. A culture of collaboration
This module covers
5. Innovation showcase
This module covers
6. After pressing send...
This module covers
This module covers
Identifying audiences that will allow you to achieve your objectives.
Researching and understanding these audiences.
Using this insight to inform your campaign planning: its theme, key messages, platforms, and mediums.