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Better emails: Plan and write emails that engage and convert
Better emails: Plan and write emails that engage and convert
Introduction: Why email? (6:48)
Why email?
Building your email strategy
Introduction
Creating your email messaging framework (16:43)
Turning your framework into a calendar (12:21)
Writing better emails
Introduction
Components of a good email (15:33)
Practise writing a good email (4:28)
Measuring the success of your emails
Introduction
Common metrics and what they mean (11:09)
Defining success for your emails (4:18)
Defining success for your emails
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