Better emails: Plan and write emails that engage and convert

Email is one of the most effective tools at our disposal to reach our audiences.

  • It allows for targeted, personalized and customizable messaging
  • It is very low cost
  • It has an extremely high return on investment
  • It reaches audiences on any device
  • It is easy to measure

But in order for it to be effective, it has to be done correctly.

In this course, you will learn:

  • How to build an email strategy that reaches your audience with the right information at the right time
  • How to write emails people will read
  • How to measure the success of your strategy and your writing


Your Instructor


Day Kibilds
Day Kibilds

Day has been sharing her love for email with students and professionals alike for half a decade now. She’s done presentations and workshops at conferences like HighEdWeb, CASE Summer Institute for Marketing & Communications, and Utterly Content; she’s delivered bespoke email training at multiple universities worldwide; and she regularly includes this material in her undergraduate Integrated Marketing Communications course at Western University.

Day has created university-wide email strategies for Penn State University (where she brought together 20 campuses into one single email strategy and saw increased open house attendance); Cornell University (where she created a multi-give donor strategy for Giving Day that resulted in increased gifts); and Western University (where she created admission's email strategy that contributed to enrolling the university's largest first-year class two years in a row).



Course Curriculum


  Better emails: Plan and write emails that engage and convert
Available in days
days after you enrol
  Writing better emails
Available in days
days after you enrol
  Measuring the success of your emails
Available in days
days after you enrol

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!