Creating a content strategy for your school, college or university

Over 16 modules, our flagship programme will take you each step of the way to developing a content strategy, including:

Aligning content strategy to institutional goals
Planning stakeholder engagement
Understanding your audiences
Designing content audits
Building a substance vision
Structuring content, IA and personalisation
Defining workflow, content operations and governance
Measuring content success

Designed specifically with education institutions in mind, each module includes hands-on exercises and activities so you can develop your content strategy in parallel with the programme.

Also, we have launched a range of new and innovative specialist courses linked to different aspects of content strategy: content operations, content creation for academic research, stakeholder engagement, and content measurement.