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FREE Content Strategy for Education Institutions

An introduction to the what, why and how of crafting a content strategy for your school, college or university

This 25 minute webinar is offers a completely FREE introduction to content strategy for education institutions. In it we explore:

  • The problems in schools, colleges and universities that a content strategy can help to solve
  • What a content strategy is and why you might need one
  • Eight core components of a comprehensive content strategy:
    • Goals
    • Audience
    • Vision
    • Creative
    • Structures
    • Promotion
    • Performance
    • People
  • An introduction to our comprehensive 16-week programme to help you develop your own content strategy in-house.


Your Instructor


Tracy Playle
Tracy Playle

Tracy is the founder of ContentEd, and the CEO and Chief Content Strategist at Pickle Jar Communications. She is a coach, consultant and global public speaker.

Since the early 2000s Tracy has worked in and with the education sector to create and manage content for schools, colleges and universities. She is one of the world's leading content strategists with a specialism in working with the education sector. Starting her career working in a leading university, in 2007 she set up her own consultancy and has since worked with over 200 schools, colleges and universities in almost 30 countries across four continents.



Course Curriculum


  Content Strategy for Education Institutions (FREE webinar)
Available in days
days after you enrol

Frequently Asked Questions


How much does this cost?
This webinar is completely free. You just need to sign up and you'll have immediate access.
How long is it?
The webinar lasts 25 minutes - the perfect time to grab a coffee and settle in to watch.
I want more! How can I get that?
We also offer a full 16-week premium online programme that takes you step-by-step through the process of creating your content strategy. Check out our other courses.

Get started now!