Content operations masterclass
Exploring content operations to deliver efficient and effective content
What's it all about?
Content operations (ContentOps) is a practice emerging from content strategy. This session will show the connection between content strategy and operations, and demystify some of the principles that make this an exciting development for content professionals across the board.
Content professionals are being asked to do more with their content, and respond to more complex business demands, yet the systems they're asked to use are inadequate. Content production is expected to run like a well-oiled machine. With the adoption of new channels, there is a risk of fragmenting content into an increasing number of silos, making content maintenance a nightmare. How do we climb out of our age-old ruts of cobbled-together processes to make our lives easier and deliver content to meet business needs?
Founder of Content, Seriously. Senior consultant developing content strategies for efficient and effective content operations. Instructor in FH-Joanneum's Content Strategy Master's Programme in Austria. Co-author of "Content Strategy: Connecting the dots between business, brand, and benefits" and "The Language of Content Strategy"; contributor to several other books. Over 30 years of experience in content, including corporate communications, technical communication, localisation management, and content strategy. Canadian based in London, UK.