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Content operations

How to design and implement a slick, efficient and effective approach to your content operations.

Successful and impactful content depends on so much more that great writing, inspiring images and creative videos or audio. In fact, we would assert that the biggest game-changer in creating great content is as much about what you don't see as it is about what you do see.

From people and training, to processes and workflow, to systems and governance... the complex ecosystem and flow of how we actually go from a concept to a managed piece of content is key to our success. We call this behind the scenes work "content operations".
This programme is all about how to design and implement a slick, efficient and effective approach to your content operations.


You will learn:

  • What content operations is and what it includes
  • What good looks like
  • How to design and implement your approach
  • How to use our content maturity framework to determine your priorities
  • How to get others on board with your governance and workflow policies, and keep them enrolled and compliant.

Your Instructor


Tracy Playle and Linda Jameson
Tracy Playle and Linda Jameson

Tracy is the founder of ContentEd, and the CEO and Chief Content Strategist at Pickle Jar Communications. She is a coach, consultant and global public speaker.

Since the early 2000s Tracy has worked in and with the education sector to create and manage content for schools, colleges and universities. She is one of the world's leading content strategists with a specialism in working with the education sector. Starting her career working in a leading university, in 2007 she set up her own consultancy and has since worked with over 200 schools, colleges and universities in almost 30 countries across four continents.


Linda is a Senior Content Strategist at Pickle Jar Communications. She has 18 years experience working in higher education, mostly with digital content but also training colleagues, print production and website governance.

She also comes from a library background making her uniquely fascinated by content structures, audits and categorisation. Linda loves to bring a bit of order to chaotic content!


Tracy Playle, CEO and Chief Content Strategist at Pickle Jar Communications

Linda Jameson, Senior Content Strategist at Pickle Jar Communications



Course Curriculum


  3. Governance
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  4. People
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  5. Getting people on board - embedding governance in your structures
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  6. Keeping your content ops fresh
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Frequently Asked Questions


When does the course start and finish?
The course launches on 11 May 2020. It is a completely self-paced online course - you decide when you start. Modules are released every week until you complete the course. There are six modules in total.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for 12 months - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!